4 July 2012

Sportingbet Plc

("Sportingbet" or the "Company")

Convertible bond admission to trading

Further to the Company's announcements of 25 May 2012 and 28 June 2012, relating to the issue of £65 million convertible bonds due 2016 (the "Convertible Bonds"), Sportingbet announces that the Convertible Bonds have today been admitted to the Official List of the Financial Services Authority and to trading on the Professional Securities Market of the London Stock Exchange plc.

For further information please contact:

This announcement does not constitute or form part of any offer or invitation to purchase, or otherwise acquire, subscribe for, sell, otherwise dispose of or issue, or any solicitation of any offer to sell, otherwise dispose of, issue, purchase, otherwise acquire or subscribe for, any security in the capital of the Company in any jurisdiction.

The information contained in this announcement is not for release, publication or distribution, directly or indirectly, in whole or in part, to persons in the United States, Canada, Australia, Japan, New Zealand or The Republic of South Africa or in any jurisdiction where to do so would breach any applicable law.  The Convertible Bonds have not been and will not be registered under the securities laws of such jurisdictions and may not be offered, sold, taken up, exercised, resold, renounced, transferred, distributed or delivered, directly or indirectly, within such jurisdictions except pursuant to an exemption from and in compliance with any applicable securities laws.